- Individually tailored real estate content strategy
- Original, quality content written by realtors
- Content that adheres to SEO best practices
- The editing team of realtors and marketing specialists
- À la carte content service with transparent costs
Build Your Reputation Through High-Quality Content
Realtors should develop quality content for their websites and blogs. Having strong content is vital for an online marketing campaign because it affects search engine optimization (SEO) and visitor conversions. In our experience, realtors that write high-quality website and blog content hold a significant marketing advantage over their competitors.
At TheRealEstateQ.com, we help our clients develop a sound content strategy that combines SEO best practices with each realtor’s unique voice and approach to real estate issues. We offer custom content services for clients who prefer that their content be drafted by an experienced real estate marketing professional.
How a realtor describes his/her services will determine the quantity and quality of visitor traffic that it attracts. A website with a cursory description of all its services on one page will not fare as well as another website that offers pages of substantive real estate analysis and in-depth coverage for each of its services.
A website must have the name of the location somewhere on the site, to rank for geographical location. Developing content that targets each location will be more effective than just listing the cities that you serve.
A targeted location may include the name of a province, city, town, village, district, or borough. The specific locations you choose to target depending on the reach of your service and geographical considerations. A common strategy is to target the largest nearby city, as well as the surrounding suburban cities.
Format And Structure
The website’s content should be supported by the design, navigational elements, and organization of a real estate agent or company. The text should be very satisfying to read due to the shade of colour, fonts, and layout. The website’s organization should be indicated by the navigational elements and enable the visitor to easily explore the website and come across the desired information. Organizing a large amount of content in a logical and consistent manner will help your potential clients better understand your service.
Original content should be provided on websites by realtors. Copying content from a website seems to be a good short-cut; however, doing so carries significant risks. Firstly, using someone else’s content without their consent will violate copyright laws. Furthermore, search engines prefer original content over duplicate copies as they aim to present their users with ten unique websites rather than ten websites containing the same content. Therefore, investing a good amount of time in drafting your content is essential.
Search engines demand a sufficient number of keywords to determine whether the page is suitable for a specific query. The inability to do so will result in your site not being pulled up. However, overuse of keywords and phrases will make the content appear condensed and unnatural. This may also result in search engines ranking your website lower in the organic rankings due to platitudinous keywords and phrases.